How three disciplines together are redefining Family Entertainment Center development The world of leisure and hospitality is evolving rapidly. Traditional Family Entertainment Centers (FECs) are making way for immersive, active, and socially driven experiences. Within this shift, a powerful new collaboration is emerging: Stoerrr Leisure Concepts, STRIKR, and DSG Landscaping. Together, they represent not a traditional developer, but a next-generation leisure ecosystem—focused on experience, profitability, and speed of execution. One Vision, Three Areas of Expertise What makes this collaboration unique is the clear role each partner plays in developing modern FECs and experience centers. Stoerrr – Concept & Experience Stoerrr lays the creative foundation by: Developing concepts and storytelling Positioning projects within leisure and hospitality markets Connecting target audiences, brand identity, and experience Result: a distinctive concept that resonates with both location and audienc

In an increasingly automated world, work processes are becoming more efficient—but also more flat and abstract. As a result, the need for real experiences is growing: moments where people feel physically, socially, and emotionally connected. Leisure is shifting from “relaxation after work” to an essential part of wellbeing, identity, and social interaction. We see a clear transformation: From consuming → to experiencing From screen-based → to body-based From individual → to shared From passive → to active and playful Leisure is no longer a side offering—it becomes a societal counterbalance to digitalization, automation, and mental pressure. How STRIKR. Fits Perfectly STRIKR.’s vision and pitch materials already show that this DNA is deeply embedded. What sets STRIKR. apart is the way leisure: sport, play, and experience are combined into one accessible yet meaningful concept. 1. Physical Activity as a Mental Reset STRIKR. focuses on movement without performance pressure: Adventure foot